Home Journal | Lofty Ideals

Home Journal | Lofty Ideals

Home Journal | Lofty Ideals 1024 678 Vivid Invest
A space-restricted three-bedroom flat in NoHo gets a new life as an industrial, eco-chic one-bedder at the hands of Jenny Newton.  Tactile surfaces, a living wall and innovative materials turn this home into a visual playground.

Walking through bustling, trendy NoHo, you would never know such a serene apartment sat just one floor above street level.  Even more surprising is the fact that it’s an eco-conscious space.  “I think it’s a strong selling point, I think it’s the right thing to do, and I think it’s a way to differentiate from the rest of the market,” says Andrew Primrose of the home’s environmentally sound outlook.

Primrose is one of several investors in this loft-like apartment, his fellow investors are Henning Voss and Christoph Bannerman.  The three turned to designer Jenny Newton to help them achieve their vision.

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