Home Journal | Lofty Ideals

Home Journal | Lofty Ideals

Home Journal | Lofty Ideals 1024 678 Vivid Invest
A space-restricted three-bedroom flat in NoHo gets a new life as an industrial, eco-chic one-bedder at the hands of Jenny Newton.  Tactile surfaces, a living wall and innovative materials turn this home into a visual playground.

Walking through bustling, trendy NoHo, you would never know such a serene apartment sat just one floor above street level.  Even more surprising is the fact that it’s an eco-conscious space.  “I think it’s a strong selling point, I think it’s the right thing to do, and I think it’s a way to differentiate from the rest of the market,” says Andrew Primrose of the home’s environmentally sound outlook.

Primrose is one of several investors in this loft-like apartment, his fellow investors are Henning Voss and Christoph Bannerman.  The three turned to designer Jenny Newton to help them achieve their vision.

Back to top
Privacy Preferences

When you visit our website, it may store information through your browser from specific services, usually in the form of cookies. Here you can change your Privacy preferences. It is worth noting that blocking some types of cookies may impact your experience on our website and the services we are able to offer.

For performance and security reasons we use Cloudflare
required
Click to enable/disable Google Analytics tracking code.
Click to enable/disable Google Fonts.
Click to enable/disable Google Maps.
Click to enable/disable video embeds.
Our website uses cookies, mainly from 3rd party services like Google. Define your Privacy Preferences and/or agree to our use of cookies.